Tour guiding and Visitor Experience in disruptive times - MUCE Mahidol

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MUIC025

Tour guiding and Visitor Experience in disruptive times

Asst. Prof. Dr. Sompong Amnuay-Ngerntra, Asst. Prof. Dr. Michael Naglis

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MUIC Connect

Details ของคอร์ส Tour guiding and Visitor Experience in disruptive times
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About Course

This course aims to explore the relationships between tour guiding and visitor experience by addressing the complex and multiple roles of the tourist guide in contemporary tourism; reviewing different types of visitors; determining visitor needs and preferences in new product development; and identifying meaningful ways to create a visitor experience in disruptive times.

Objectives

Students will be able to discuss the complex and multiple roles of a tour guide in contemporary tourism.
Describe the causes and consequences of the climate crisis.
Students will be able to differentiate types of tourists and identify consumer needs and preferences in new product development
Students will be able to indicate meaningful ways to create a visitor experience in disruptive times.

Target Group

Undergraduate students & The public

Period

Total online learning hours 12 hrs.
Self-paced
Every academic year

Evaluation

The results are measured and assessed through the post-test of 100 points. Students must score a total score of 70% or more to be able to obtain the Certificate.

Category

MUIC Connect Creative & Innovative Skills Preparation for future skill

2 Main Topics

Learning Record

Asst. Prof. Dr. Sompong Amnuay-Ngerntra

Tourism and Hospitality Management Division

Asst. Prof. Dr. Michael Naglis

Tourism and Hospitality Management Division

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Free

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