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MUIC001

Why do we pay more than others?

Assoc. Prof. Dr.Yingyot Chiaravutthi

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MUIC Connect

Details ของคอร์ส Why do we pay more than others?
Instructor

Enrollment: MUIC001 Why do we pay more than others?

About Course

Price discrimination classifies consumers into different groups which allows producers to charge different prices and maximize profits. The rationale and constraints of price discrimination, along with the ethical perspective of such strategy will be explored. The majority of the course focuses on the evaluation and interpretation of real-life pricing examples according to price discrimination, particularly the use of demographics, behavioral traits, signals, and other invented tools to classify consumers. Degrees of price discrimination will also be discussed.

Objectives

Understand the concept, rationale, and constraint of price discrimination
Evaluate real-life pricing schemes according to price discriminating strategy
Apply the price discriminating strategy to maximize profits

Target Group

The public

Period

Total online learning hours 12 hrs.
Self-paced
Every academic year

Evaluation

The results are measured and assessed through the post-test of 100 points. Students must score a total score of 70% or more to be able to obtain the Certificate.

Category

MUIC Connect Financial Literacy & Investment Skills Preparation for future skill

2 Main Topics

Learning Record

Assoc. Prof. Dr.Yingyot Chiaravutthi

Business Administration Division

Includes

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Free

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VAT 0%

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