The course provides a basic discussion on: the nature of events; the relationship between events and the experience economy; an overview of the events industry and an introduction to the 5 phases model in EMBOK (Event Management Body Of Knowledge)
Objectives
Understand the characteristics of events
Understand the events industry structure
Understand the EMBOK phases model in events management
Target Group
The public
Period
Total online learning hours 12 hrs.
Self-paced
Every academic year
Evaluation
The results are measured and assessed through the post-test of 100 points. Students must score a total score of 70% or more to be able to obtain the Certificate.