Enrollment: MUIC002 Contemporary Spirituality and Marketing
 

About Course

• A pioneer course aiming to integrate the knowledge from two different disciplines: Religions and Marketing. The course will take you on a real life journey exploring spirituality, superstitions, superstitious beliefs, their evolution and their use in marketing and branding.

 Objectives

• To understand spirituality
• To understand the importance of everyday spirituality
• To understand the role of superstitions in consumer behavior
• To understand the use of spirituality in marketing and branding

Target Group

• Those who want to learn about spirituality and marketing in the modern world.
• Social scientist who want to gain knowledge about the impact spirituality has over other disciplines
• Business people who want to learn about how spirituality is applied in branding and marketing.

Period

• Total online learning hours 12 hrs.
• Self-paced
• Every academic year

Evaluation

• The results are measured and assessed through the post-test of 100 points. Students must score a total score of 70% or more to be able to obtain the Certificate.